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Beginners Crash Course to Social Media & Content Marketing 101
Lesson 1 - Laying the groundwork
Welcome to the course! (1:15)
Introduction into this course (9:10)
Lesson 1 - Why social media and content marketing is essential to your business (13:19)
Lesson 2 - Creating a social media strategy
The 4 Steps to Success (Intro) (3:13)
What are the best social media channels to join right now? (7:01)
What social media channels should you keep in mind for the near future? (5:48)
Optimising your social media channels (4:32)
Intro into building a targeted audience & generating leads on social media (1:34)
Intro into converting your leads into customers (10:31)
Never stop! Always remember that marketing is an on-going process (2:50)
Lesson 3 - Creating a content marketing strategy
How to create content that converts (15:02)
How promotional should your content be? (5:46)
How to create a content plan (8:06)
Lesson 4 - Building a targeted audience and generating leads
Introduction to social media lead generation (2:42)
Introduction to using Twitter to build a targeted audience and generate leads (9:58)
Introduction to using LinkedIn to grow your network (4:52)
Introduction to using Facebook for Lead Generation (9:04)
Lesson 5 - Converting your leads into customers
How to nurture your leads into sales with email marketing (10:37)
How to build trust & a stronger brand with daily social media updates (16:39)
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Lesson 1 - Why social media and content marketing is essential to your business
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